In an example of the media and entertainment industry’s readiness to embrace new technology, its top executives will be in the Silicon Valley this week to meet with key leaders.

Google, Yahoo and Sun Microsystems will take turns hosting the meeting, starting today, for the Paley Center for Media, an organization made up of large media leaders formerly known as the Museum of Television & Radio.

The center’s international council, whose 80 high-profile members include CBS Chief Executive Officer Leslie Moonves, EMI Music CEO Roger Faxon and Warner Bros. Television Group President Bruce Rosenblum, will gather behind closed doors with a who’s who of Silicon Valley, including YouTube CEO Chad Hurley, Google CEO Eric Schmidt, Yahoo CEO Terry Semel and Sun CEO Jonathan Schwartz.

The discussions come as the two colliding industries strive to find a happy medium. Although the Web has made it easier for Hollywood to get its music and movies in front of their biggest fans, it has also threatened the industry with piracy, a particularly big concern. In the latest tussle, for instance, Viacom is suing YouTube and Google for $1 billion for publishing its shows online without permission.

“They know they need to work together,” said Pat Mitchell, CEO of the Paley Center. “I think everyone is coming in with not only an open mind but potentially an open business plan.”

On the agenda are discussions on copyright protection, advertising and new business models in the digital era.

Just a few years ago, talks between the two camps focused only on trying to stop copyright infringement on the Internet, said Greg Papadopoulos, Sun’s chief technology officer. But it appears the media and entertainment industry is moving beyond that, he said.

“There seems to be a genuine desire from that community to reach out and figure out where they’re going,” he said.

Although no peace treaties are expected to be signed, lawsuits settled or partnerships established, this week’s gathering could pave the way for more cooperation between the two sides. Many of the executives have crossed paths at previous events, but this week’s summit represents a chance to focus squarely on establishing that rapport.

“We’re not looking to do deals or sign agreements,” said Elliot Schrage, Google’s vice president of global communications and public affairs. “It’s more for us to learn about what other people are doing and educate them about what we’re doing as a technology company.”

E-mail Ellen Lee at elee@sfchronicle.com.

Whether or not Harry Potter has died is not something we can reveal - but it does look very much like he has leaked.

A clumsy-looking sequence of photos showing a hand leafing through what appears to be all 700-plus pages of Harry Potter and the Deathly Hallows began attracting notice late yesterday on various websites. Blogs are this morning humming with speculation about what has or has not been given away.

The images appear to be of the American edition, available legitimately from midnight this Friday around the world.

With so many copies already printed of what is confidently predicted to be a huge bestseller, the risks of the feverishly anticipated story leaking have always been high, particularly so since the book’s author, JK Rowling, has revealed two characters are to die before the story ends, hinting that they may also be among the most popular.

Lucy Holden, head of children’s publicity at the book’s UK publisher, Bloomsbury, refused to confirm that the leaked images were of the genuine book, insisting that the authentic-looking pictures could just be the latest in a blizzard of fake spoilers circulating on the net.

Nonetheless, she said: “We ask that people don’t report what’s being said. This could spoil things for a lot of young fans who believe that what goes on the net is real.”

Her plea echoes a similar request from Rowling in May, when she inveighed against “sad individuals who get their kicks from ruining other people’s fun”.

The huge success of the books does mean that publishers can afford to keep plenty of lawyers busy plugging the leaks, and many sites where the pictures had been available have already been removed.

Electronic Arts on Tuesday named Peter Moore, the head of Microsoft’s video game business, as president of its new EA Sports label, completing a reorganization that began in February with the rise of John Riccitiello to chief executive.

Moore, just one week removed from leading the charge for Microsoft at the E3 video game conference, returns to the Bay Area, where he served as president and chief operating officer for Sega of America in San Francisco. He plans to remain with Microsoft through August before formally joining Redwood City’s EA in September.

Moore’s departure opens up room coincidentally for former EA President Don Mattrick, who will assume Moore’s post July 31. Mattrick, the former president of Worldwide Studios at EA until his resignation in February last year, brings 23 years of experience to his new job.

At EA, the world’s largest video game publisher, executives are excited about the prospect of welcoming Moore and his strong background in video gaming, sports and online networks.

“Peter Moore’s proven record of leadership in games and sports makes him a terrific fit for heading up EA Sports,” Riccitiello said in a statement. “As a partner at Microsoft and earlier, as a competitor, we’ve learned to respect his vision and leadership.”

Moore said he is excited to join EA and move his family back to the Bay Area; his son attends UC Berkeley.

“The people at EA Sports have created one of the strongest brands in the entertainment industry and John Riccitiello is building an organization which will extend the company’s leadership to new platforms and new audiences all over the world,” said Moore.

Riccitiello announced this year his intention to reorganize EA into four labels: EA Sports, EA Games, EA Casual Entertainment and the Sims. Naming Moore completes the executive team.

EA’s sports lineup, which accounts for about 2 out of every 3 dollars spent on sports titles in North America, generated about $1 billion in revenue last year with top games like Madden NFL, NBA Live, Tiger Woods PGA Tour and FIFA Soccer. Before joining Microsoft in 2003 and his time at Sega, Moore was head of marketing at Reebok.

EA spokesman Jeff Brown said Moore not only brings a lot of sports and video game experience, but he has helped Xbox Live become the leader in online console gaming, an increasingly important facet of the video game business.

“No one’s mastered online like the Xbox,” said Brown. “Peter has a great idea about what gamers want out of their online experience.”

Brown said the overall reorganization puts more autonomy and responsibility in the hands of the label presidents, allowing them to address the company goals of fostering accessibility for its games, improving the online experience and growing internationally.

For Microsoft, the shuffle at the top comes as the company heads toward the important fall and holiday selling season. Microsoft has an early lead in the console race with its Xbox 360 but faces stiff competition from Nintendo’s Wii and Sony’s PlayStation, which announced a $100 price cut last week.

Robbie Bach, president of Microsoft’s Entertainment and Devices Division, said Mattrick’s experience, depth of knowledge and keen eye for innovation make him a perfect fit for the job. Mattrick, who joined Microsoft as an adviser in February, said he’s prepared for the challenges ahead of him.

“The first thing to do is focus on the task at hand,” said Mattrick. “We’ve got a great lineup and we’re going to execute on that. We’re going to continue our vision and grow in the future.”

E-mail Ryan Kim at rkim@sfchronicle.com.