GM regains sales lead over Toyota
December 12th, 2007TOKYO: Toyota slipped behind General Motors in global sales in the second quarter but retained its lead for the first half of the year, numbers showed Friday, highlighting the neck-and-neck race to be the worlds No. 1 automaker.
The figures - and sales growth rates - indicate that by year-end Toyota could overtake GM, which has been the worlds largest automaker for the last 76 years. Typically, rankings are determined by full-year production figures, not sales.
Toyota said worldwide sales in the April to June quarter totaled 2.37 million vehicles, while GM said its global sales reached 2.41 million.
Toyota sold more cars and trucks around the world in the first quarter than GM for the first time ever - 2.35 million vehicles to GMs 2.27 million.
But strong growth by GM in Latin America, Asia and other emerging markets lifted sales by 0.4 percent in the most recent quarter, again putting it ahead of Toyota.
The Japanese manufacturer said its quarterly sales rose at a much faster rate of 7 percent. Many analysts expect that Toyota will surpass GM in both sales and production for the full year. Toyota is set to announce quarterly production figures later this month.
Figures tallying sales for the first six months of the year give Toyota the edge, 4.72 million vehicles sold compared with 4.67 million for GM.
“Toyota is making a solid move to the top,” said Shigeru Matsumura, an auto analyst with SMBC Friend Securities in Tokyo. “The companys comprehensive strength in the fields of production, technology and sales has been made over a long spell. Its solid footing is stronger than that of GM.”
Toyota has snatched U.S. market share away from Detroit automakers as the surge in oil prices has increased demand for Toyotas fuel-efficient models, including the Corolla, Camry and hybrid Prius.
A decade ago, GM controlled about a third of the U.S. market while Toyota had barely 8 percent. Today, GMs share has dwindled to 24 percent, while Toyotas has climbed to more than 15 percent, a market share comparable to Ford Motor.
But Toyotas success has triggered concern among its executives of a political backlash in the United States. Lawmakers from U.S. manufacturing states claim the Japanese government has kept the yen artificially low, giving Japanese automakers an advantage.
Some U.S. legislators also criticize Toyota for importing nearly half the vehicles it sells in the United States. Last year, Toyota imported 46 percent of its U.S. sales.
To deflect criticism, Toyota has steadily expanded production capacity in the United States. In April, it broke ground in Tupelo, Mississippi, for its eighth vehicle assembly plant in North America, the fourth in five years. The factory is set to begin production in 2010.
A series of recent recalls has also raised some doubts about whether Toyota can maintain quality standards as its global sales expand rapidly. Toyota executives have repeatedly expressed concerns about sliding quality and have promised to strengthen quality controls.
GM, meanwhile, is seeing its biggest sales increases outside the United States. Its sales in Latin America, Africa and the Middle East grew 19.7 percent during the quarter, while sales in Asia rose 8.2 percent. Sales in Europe rose 4.7 percent, while sales in North American fell 7 percent, the company said.

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