LOS ANGELES: Time was, a movie studio could pack up a picture and all of its assorted bloopers, alternate takes and other odds and ends as soon as the production staff was done with them, and ship them off to the salt mine. Literally.
Having figured out that really big money came from reselling old films - on broadcast television, then cable, videocassettes, DVDs, and so on - companies like Warner Brothers, Paramount Pictures and their brethren for decades had been tucking their 35-millimeter film masters and associated source material into archives, some of which were housed in a Kansas salt mine, or in limestone mines in Kansas and Pennsylvania.
A picture could sit for many, many years, cool and comfortable, until some enterprising executive decided that the time was ripe for, say, a Wallace Beery special collection timed to a 25th-anniversary 3-D re-release of “Barton Fink,” with a hitherto unseen, behind-the-scenes peek at the Coen brothers trying to explain a Hollywood in-joke to John Turturro.
It was a file-and-forget system that did not cost much, and made up for the self-destructive sins of an industry that discarded its earliest works or allowed films on old flammable stock to degrade. Indeed, only half of the feature films shot before 1950 survived.
But then came digital. And suddenly, the film industry was wrestling again with the possibility that its most precious assets, the pictures, were not as durable as they used to be.
The problem became public, but just barely, last month, when the science and technology council of the Academy of Motion Picture Arts and Sciences released the results of a yearlong study of digital archiving in the movie business. Titled “The Digital Dilemma,” the councils report surfaced just as the Hollywood writers began their walkout. Busy walking, or dodging, the picket lines, industry types largely missed the reports startling bottom line: To store a digital master record of a movie costs about $12,514 a year, versus the $1,059 it costs to keep a conventional film master.
Much worse, to keep the enormous swarm of data produced when a picture is “born digital” - that is, produced using all-electronic processes, rather than relying wholly or partially on film - pushes the cost of preservation to $208,569 a year, vastly higher than the $486 it costs to toss the equivalent camera negatives, audio recordings, on-set photographs and annotated scripts of an all-film production into the cold-storage vault.
All of this may seem counterintuitive. After all, digital magic is supposed to make information of all kinds more available, not less. But ubiquity, it turns out, is not the same as permanence.
Milton Shefter, a longtime film preservationist who helped prepare the academys report, said the problems associated with digital movie storage, if not addressed, could point the industry “back to the early days, when they showed a picture for a week or two, and it was thrown away.”
Shefter and his associates do not contend that films are actually on the verge of becoming quite that ephemeral. But they do see difficulties and trends that could point many movies or the source material associated with them toward “digital extinction” over a relatively short span of years, unless something changes.
At present, a copy of virtually every studio movie - even those like “Click” or “Miami Vice” that are shot using digital processes - is being stored in film format, protecting the finished product for 100 years or more. For film aficionados, the current practice is already less than perfect. Regardless of how they are shot, most pictures are edited digitally, and then a digital master is transferred to film, which can result in an image of lower quality than a pure film process - and this is what becomes stored for the ages.
But over the next couple of decades, archivists reason, the conversion of theaters to digital projection will sharply reduce the overall demand for film, eventually making it a sunset market for the main manufacturers, Kodak, Fujifilm and Agfa. At that point, pure digital storage will become the norm, bringing with it a whole set of problems that never troubled film.
To begin with, the hardware and storage media - magnetic tapes, disks, whatever - on which a film is encoded are much less enduring than good old film. If not operated occasionally, a hard drive will freeze up in as little as two years. Similarly, DVDs tend to degrade: According to the report, only half of a collection of disks can be expected to last for 15 years, not a reassuring prospect to those who think about centuries. Digital audiotape, it was discovered, tends to hit a “brick wall” when it degrades. While conventional tape becomes scratchy, the digital variety becomes unreadable.