Is the party really over for credit cards?
March 16th, 2008A month ago, Business Week advertised a cover story essentially predicting that credit cards would be the next shoe to drop in the increasingly precarious American economy. “The party was paid for with credit cards,” read the magazines bold headline. “The hangover will be a whopper.”
The article, however, was not quite so bold. It had anecdotes about rising defaults and lower profits for the big credit card banks like JPMorgan Chase and Capital One. Consumers talked of facing suddenly higher interest rates and lower credit limits. Even bankruptcies are once again on the rise, despite the tougher bankruptcy law that the banking industry helped pass three years ago.
But the article did not really make the case that credit cards would be the next iteration in the credit crisis. The magazine pointed out that defaults were still well below the levels seen during the recessions of the early 1990s and 2001. As for what happens to consumers, wrote Business Week, “nobody really knows, since the U.S. hasnt faced a credit crunch of this magnitude in 25 years.” The article ended with a bank analyst saying, “Were in uncharted territory.” Well, yes.
I spent this week rummaging around the world of credit cards, trying to figure out if I could answer the question: Is credit card debt next? I found my own set of scary statistics, and talked to credible bears who feared the worst. And I watched, via the Web, a hearing in the U.S. Congress aimed at stopping some credit card abuses that have become rampant.
I think I have an answer, but it is one that surprised me: Credit card debt is probably not going to be the next ripple in this ongoing economic tidal wave. Which is not to say there are not problems, or that many credit card users are not going to feel pain. It is just that to a maddening degree, credit card companies actually do O.K. when the rest of us are suffering. As much as we dont like to think about it, that is when we most need the darned things and it is also when they can cause us the most trouble. It is also, I think, why Congress has chosen this particular moment to try to redress some of the industrys most egregious practices.
There are few consumer products that generate as much psychic conflict as credit cards. Americans, especially, both love and fear the fact that credit cards make it possible to buy things on the spur of the moment. Credit cards enable foolish impulse purchases, but they also make it possible to buy things on credit - furniture, television sets, refrigerators - that many people consider absolute necessities. Credit cards can help us get through crises, but they can also help create crises, if we are not careful.
Stuart Vyse, a psychology professor at Connecticut College and the author of a new book on the psychology of credit cards, says that “immediate choices are extremely powerful and difficult to resist.” He believes that credit cards have played a big role in the fact that the United States now has a negative savings rate.
Our inner conflict over credit cards has been there ever since cards first became popular in the 1960s. Church ministers used to denounce them from the pulpit as the devils plaything, yet credit card spending increased every year in the 1960s and 1970s. Back then, they were far more benign then than they are now, with high minimum payments, fairly low credit limits and interest rates that were kept low by state usury laws.
Now it is not so simple. During the past 15 years especially, credit card issuers have become among the most sophisticated businesses on earth, with proprietary research that tells them almost everything about their customers. They know how to extract the maximum profit from those customers; they have created all kinds of hidden fees, used teaser rates to draw in new customers and learned how to make money even if the customer never actually pays off the loan. They can tell from customer behavior when a borrower is becoming “higher risk” - and they have the contractual right to jack up interest rates to hedge that risk, even if the customer has not missed a payment.
Elizabeth Warren, a critic of credit cards who teaches at Harvard Law School, says that card contracts have become “a thicket of tricks and traps.”
When I called the American Bankers Association to talk about credit cards, I was told that the people I needed to talk to were all unavailable.

Posted in 